'Push-back' example: Keep your crafty hands off my beer

In a letter to the (Plain Dealer) editor the other day the writer lamented the lingo that pervades modern speech, especially as it's found in the news media: to wit, push-back as a synonym for resistance or argument. "People who debate serious topics with that kind of vocabulary don't seem up to the task," he wrote.

I don't think it indicates intellectual laziness so much as a desire to be trendy. See previous discussion of ahead of for another example and, for yet another, consider hand-crafted. I guess the idea is to contrast the advantages of micro over mass production, but isn't there something unappealing about the hand-crafted label when it's applied to a product like ice cream or beer?

Consider also an everyday phrase such as Happy to do it or My pleasure. You'll often hear this from expert sources or correspondents when the news anchor thanks them for their input. But what if the report is about a tragedy, and what if the individual has just given a graphic account of the human toll? My pleasure? Really? Maybe a plain old You're welcome is the best response.