When 'more' might be less

"And more."

Have you noticed how many promotions end with that phrase? Such as -- "Great food! Great entertainment! And more!"

The cynic may think that whatever is covered by "more" must not be all that great or it would deserve its own plug.

Even so, I realize how useful this technique can be in achieving the principle of three's -- organizing one's descriptions, facts, arguments and overall message into three-part structures. It gives content a degree of depth without getting tedious. The cadence isn't bad, either --

"Bah, bah, ba-bah!"

But now we only have to come up with the first two and for the third simply add, "and more."

That's what you get in this blog -- wisdom, wit and more!